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Młodzi reklamożercy, czyli o percepcji reklamy przez studentów

Object's details: Młodzi reklamożercy, czyli o percepcji reklamy przez studentów

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Structure

Rocznik Prasoznawczy.

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Description

Title:
Młodzi reklamożercy, czyli o percepcji reklamy przez studentów
Group title:
Rocznik Prasoznawczy
Creator:
Walotek, Katarzyna
Subject and Keywords:
reklama;
wpływ reklamy;
perswazja;
komunikowanie;
studenci;
odbiór reklamy
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2009
Resource Type:
artykuł
Format:
application/pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:20114
Relation:
Rocznik Prasoznawczy;
Rok III/2009
Language:
pol
Coverage:
s. 130-138
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Scientific Works

Publications of the Participants

Additional information

Creation date: 2010-08-25
Last modification date: 2018-03-21
Content object's number of views: 572
You could also download the object's description in these formats:
RDF;
OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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