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Katowice
Akademia Ekonomiczna
Presumeryzm: trend, moda czy nowe oblicze marketingu emocji?

Object's details: Presumeryzm: trend, moda czy nowe oblicze marketingu emocji?

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Structure

Studia Ekonomiczne - Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach.

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Description

Title:
Presumeryzm: trend, moda czy nowe oblicze marketingu emocji?
Group title:
Studia Ekonomiczne
Creator:
Nowodziński, Paweł
Contributor:
Witczak, Olgierd. Red.;
Mitręga, Maciej. Red.
Subject and Keywords:
konsumenci;
marketing;
presumeryzm
Subject:
Konsumenci (ekon.);
Marketing
Description: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach254ISSN 2083-8611
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2016
Resource Type:
czasopismo
Format:
application/pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:222274
Relation:
Studia Ekonomiczne - Uniwersytet Ekonomiczny w Katowicach;
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach
Language:
pol
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Object is located in the collections:

Educational materials

Cultural heritage

Educational materials

Scientific Works

Educational materials

Texts and handbooks

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2016-06-20
Last modification date: 2020-02-03
Content object's number of views: 171
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OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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