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Implementation of a Complex of Marketing Pricing Strategies based on a System Approach

Object's details: Implementation of a Complex of Marketing Pricing Strategies based on a System Approach

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Implementation of a Complex of Marketing Pricing Strategies based on a System Approach
Wariant tytułu:
Realizacja kompleksowych cenowych strategii marketingowych w oparciu o podejście systemowe
Group title:
Zarządzanie
Creator:
Shulgina, Liudmila
Subject and Keywords:
kompleks cenowych strategii marketingowych
;
docelowe segmenty konsumentów
;
strategie pokrycia rynku
;
strategie korporacyjne
;
strategie pozycjonowania
;
marketingowe strategie konkurencyjności
;
strategie funkcjonalne
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2016
Resource Type:
artykuł
Format:
application/pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:227071
Relation:
Zarządzanie
;
1/2016
Language:
eng
Coverage:
s.67-81
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2016-07-28
Last modification date: 2017-11-25
Content object's number of views: 48
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;
OAI-PMH

See also

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Creator:Sołtys, Jacek

Date:2016

Type:czasopismo

Contributor:Heffner, Krystian. Red.; Halama, Arkadiusz. Red.

Methodological principals of three-level system of cooperative marketing in the Ukrainian tourism

Creator:Shulgina, Liudmila

Date:2018

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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