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Model public relations w komunikacji marketingowej

Object's details: Model public relations w komunikacji marketingowej

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Model public relations w komunikacji marketingowej
Wariant tytułu:
Public relations model in marketing Communications
Group title:
Zarządzanie
Creator:
Widera, Zbigniew
Subject and Keywords:
komunikacja
;
komunikacja marketingowa
;
public relations
;
model public relations
;
narzędzia mediów
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2016
Resource Type:
artykuł
Format:
application/pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:245711
Relation:
Zarządzanie
;
2/2016
Language:
pol
Coverage:
s.409-422
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2016-10-20
Last modification date: 2017-11-25
Content object's number of views: 764
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

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Date:2014

Type:czasopismo

Contributor:Adamus-Matuszyńska, Anna. Red.; Gołuchowski, Jerzy. Red.; Frączkiewicz-Wronka, Aldona. Red.

Wszystko, co chciałabym wiedzieć o public relations i nie boję się zapytać: dylematy PR

Creator:Wojcik, Krystyna

Date:2014

Type:czasopismo

Contributor:Frączkiewicz-Wronka, Aldona. Red.; Adamus-Matuszyńska, Anna. Red.; Gołuchowski, Jerzy. Red.

Visual messages and their affordances in the process of institutionalisation on the example of the Polish Vodka Museum. Pictorial representations of product’s past, presence and future in the organizational museum

Creator:Waszkiewicz-Raviv, Alicja

Date:2018

Type:czasopismo

Contributor:Frączkiewicz-Wronka, Aldona. Red.; Gołuchowski, Jerzy. Red.

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Creator:Kapias, Michał; Polok, Grzegorz

Date:2014

Type:czasopismo

Contributor:Adamus-Matuszyńska, Anna. Red.; Gołuchowski, Jerzy. Red.; Frączkiewicz-Wronka, Aldona. Red.

Creating new trends in international marketing communication

Creator:Grybś, Marta

Date:2014

Type:czasopismo

Komunikacja marketingowa polskich przedsiębiorstw na rynkach krajów UE

Creator:Bajdak, Andrzej

Date:2013

Type:czasopismo

Contributor:Sporek, Tadeusz (1952- ). Red.

Innowacyjne formy komunikacji marketingowej w handlu – perspektywa konsumenta

Creator:Malinowska, Mirosława

Date:2016

Type:czasopismo

Contributor:Maciejewski, Grzegorz. Red.; Wolny, Robert. Red.

Functionalities of the Virtual Advisor Application in the Process of Marketing Communication Between Contemporary Enterprises and Their Market

Creator:Spyra, Zbigniew

Date:2014

Type:czasopismo

Contributor:Bajdak, Andrzej. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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