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The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan

Object's details: The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan

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Structure

Journal of Economics and Management.

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Description

Title:
The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan
Group title:
Journal of Economics and Management
Creator:
Shieh, Hwai-Shuh
;
Lai, Wei-Hsun
Contributor:
Ziemba, Ewa. Chief Editor
Subject and Keywords:
marka
;
marketing doświadczeń
Subject:
Marketing
Description: Journal of Economics and Management ; 2017, Vol. 28 (2) ; ISSN 1732-1948
Publisher:
Publishing House of the University of Economics in Katowice
Place of publishing:
Katowice
Date:
2017
Resource Type:
czasopismo
Resource Identifier: oai:reader.digitarium.pcss.pl:275329
Language:
eng
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Exlibris

Object is located in the collections:

Educational materials

Cultural heritage

Publications of the Participants

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2017-07-04
Last modification date: 2020-04-24
Content object's number of views: 352
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;
OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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