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Object's details: Branding as a bridge for commodities towards a liberalized market: a study in the electricity sector

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Structure
Journal of Economics and Management.
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Description

Exlibris

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Additional information

  • Creation date: 2017-10-20
  • Last modification date: 2020-02-07
  • Content object's number of views: 39
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See also

The relationships among brand experience, brandresonance and brand loyalty in experiential marketing:Evidence from smart phone in Taiwan
Creator:Shieh, Hwai-Shuh; Lai, Wei-Hsun
Date:2017
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
Marka Uckermark jako narzędzie budowania relacji w regionie
Creator:Wiścicka, Małgorzata
Date:2016
Type:czasopismo
Contributor:Witczak, Olgierd. Red.; Mitręga, Maciej. Red.
The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Creator:Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; Bilińska-Reformat, Katarzyna
Date:2018
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
Podstawy i sposoby kształtowania wizerunku marki globalne – case study
Creator:Reformat, Paulina
Date:2017
Type:czasopismo
Contributor:Świtała, Marcin. Red.
International expansion of brands by realization of co-branding strategy
Creator:Grębosz, Magdalena; Otto, Jacek
Date:2013
Type:czasopismo
Komunikacja marketingowa, współczesne wyzwania i kierunki rozwoju
Date:2013
Type:czasopismo
Contributor:Bajdak, Andrzej. Red.
Wykorzystanie koncepcji marketingu treści w polskich przedsiębiorstwach – wyniki badań
Creator:Sitarski, Kamil; Ścibisz, Marcin; Pięta, Sylwester
Date:2016
Type:czasopismo
Contributor:Olszak, Celina M. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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