Go to main menu Go to search engine Skip to content

Deutsch
English
polski

Śląska Biblioteka Cyfrowa

Homepage
Silesian Digital Library
Publications of the Participants
Katowice
Akademia Ekonomiczna
Identification of nostalgic brands existing on the polish market in the light of empirical research

Object's details: Identification of nostalgic brands existing on the polish market in the light of empirical research

Go to the whole object's collection

Structure

Studia Ekonomiczne - Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach.

See the description of publication group

Description

Title:
Identification of nostalgic brands existing on the polish market in the light of empirical research
Group title:
Studia Ekonomiczne
Creator:
Grębosz-Krawczyk, Magdalena;
Siuda, Dagna
Contributor:
Maciejewski, Grzegorz. Red.;
Malinowska, Mirosława. Red.
Subject and Keywords:
postawy konsumenckie;
nostalgia;
zarządzanie marką
Subject:
Komunikacja marketingowa;
Konsumenci (ekon.);
Nostalgia;
Polska
Description: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach330ISSN 2083-8611
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2017
Resource Type:
czasopismo
Resource Identifier: oai:reader.digitarium.pcss.pl:299331
Relation:
Studia Ekonomiczne - Uniwersytet Ekonomiczny w Katowicach;
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach
Language:
eng
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Object is located in the collections:

Educational materials

Cultural heritage

Educational materials

Scientific Works

Educational materials

Texts and handbooks

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2018-01-16
Last modification date: 2020-02-04
Content object's number of views: 27
You could also download the object's description in these formats:
RDF;
OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

Partner1

Partner1

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy