Description

• Title:
  The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
• Group title:
  Journal of Economics and Management
• Creator:
  Świtała, Marcin
   ;
  Reformat, Beata
   ;
  Gamrot, Wojciech
   ;
  Bilińska-Reformat, Katarzyna
• Contributor:
  Ziemba, Ewa. Chief Editor
• Subject and Keywords:
  dostawcy usług logistycznych
   ;
  marka
   ;
  wizerunek marki
• Subject:
  Usługi logistyczne
   ;
  Wizerunek marki
• Description: Journal of Economics and Management ; Vol. 33 (3) ; ISSN 1732-1948
• Publisher:
  Publishing House of the University of Economics in Katowice
• Place of publishing:
  Katowice
• Date:
  2018
• Resource Type:
  czasopismo
• Resource Identifier: oai:reader.digitarium.pcss.pl:321972
• Language:
  eng
• Oryginal in:
  Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

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Additional information

• Creation date: 2018-08-06
• Last modification date: 2021-03-01
• Content object's number of views: 482
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH