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A Literature Overview of the Selected Marketing Strategies in Contemporary Business

Object's details: A Literature Overview of the Selected Marketing Strategies in Contemporary Business

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Structure

Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie=Research Reviews of Czestochowa University of Technology. Management.

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Description

Title:
A Literature Overview of the Selected Marketing Strategies in Contemporary Business
Wariant tytułu:
Przegląd literatury na temat wybranych strategii marketingowych we współczesnym biznesie
Group title:
Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie, Research Reviews of Czestochowa University of Technology. Management
Creator:
Łukasik Katarzyna
;
Iżyńska Małgorzata
Subject and Keywords:
marketing
;
marketing mix
;
marketing strategies
;
strategy
;
social-media
;
strategia
;
strategie marketingowe
Publisher:
Wydawnictwo Wydziału Zarządzania Politechniki Częstochowskiej
Place of publishing:
Częstochowa
Date:
2018
Resource Type:
artykuł
Format:
pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:328976
Language:
eng
Oryginal in:
Biblioteka Główna Politechniki Częstochowskiej

Object is located in the collections:

Educational materials

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2018-12-04
Last modification date: 2020-04-18
Content object's number of views: 109
You could also download the object's description in these formats:
RDF
;
OAI-PMH

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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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