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Object's details: Fiction as a Brand – a Discussion on Application of Popular Brand Management Theories in the Creative Industry

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Structure
Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie=Research Reviews of Czestochowa University of Technology. Management.
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Description

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Additional information

  • Creation date: 2019-01-23
  • Last modification date: 2019-01-23
  • Content object's number of views: 10
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See also

The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers
Creator:Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; Bilińska-Reformat, Katarzyna
Date:2018
Type:czasopismo
Contributor:Ziemba, Ewa. Chief Editor
Podstawy i sposoby kształtowania wizerunku marki globalne – case study
Creator:Reformat, Paulina
Date:2017
Type:czasopismo
Contributor:Świtała, Marcin. Red.
The role of storytelling in building a brand
Creator:Hofman-Kohlmeyer, Magdalena
Date:2017
Type:artykuł
Ocena wpływu wdrażania regionalnych strategii innowacji na rozwój przemysłów kreatywnych
Creator:Sługocki, Waldemar; Kotylak, Sławomir
Date:2018
Type:czasopismo
Contributor:Kosiń, Paweł. Red.
Impact of product placement strategies on brand reception – literature review
Creator:Hofman-Kohlmeyer, Magdalena
Date:2020
Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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