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Katowice
Akademia Ekonomiczna
Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities

Object's details: Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities

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Structure

Studia Ekonomiczne - Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach.

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Description

Title:
Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities
Group title:
Studia Ekonomiczne
Creator:
Grzesiak, Mateusz
Contributor:
Witczak, Olgierd. Red.;
Dewalska-Opitek, Anna. Red.
Subject and Keywords:
celebryci;
marka osobista;
profilowanie użytkowników serwisu YouTube;
serwis YouTube;
strategie marki osobistej;
użytkownicy serwisu YouTube;
YouTuberzy
Subject:
Marketing;
Marketing internetowy;
Portal społecznościowy
Description: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach360Seria: Zarządzanie, nr 16ISSN 2083-8611ISSN serii 2449-5638
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2018
Resource Type:
czasopismo
Resource Identifier: oai:reader.digitarium.pcss.pl:385060
Relation:
Studia Ekonomiczne - Uniwersytet Ekonomiczny w Katowicach;
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach
Language:
eng
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Object is located in the collections:

Educational materials

Cultural heritage

Educational materials

Scientific Works

Educational materials

Texts and handbooks

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2019-10-08
Last modification date: 2020-02-01
Content object's number of views: 26
You could also download the object's description in these formats:
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OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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