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Akademia Ekonomiczna
Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities

Object's details: Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities

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Structure

Studia Ekonomiczne - Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach.

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Description

Title:
Profiling of YouTube users as a basis for creating the strategy for a personal brand of celebrities
Group title:
Studia Ekonomiczne
Creator:
Grzesiak, Mateusz
Contributor:
Witczak, Olgierd. Red.
;
Dewalska-Opitek, Anna. Red.
Subject and Keywords:
celebryci
;
marka osobista
;
profilowanie użytkowników serwisu YouTube
;
serwis YouTube
;
strategie marki osobistej
;
użytkownicy serwisu YouTube
;
YouTuberzy
Subject:
Marketing
;
Marketing internetowy
;
Portal społecznościowy
Description: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach ; 360 ; Seria: Zarządzanie, nr 16 ; ISSN 2083-8611 ; ISSN serii 2449-5638
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2018
Resource Type:
czasopismo
Resource Identifier: oai:reader.digitarium.pcss.pl:385060
Relation:
Studia Ekonomiczne - Uniwersytet Ekonomiczny w Katowicach
;
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach
Language:
eng
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Exlibris

Object is located in the collections:

Educational materials

Cultural heritage

Educational materials

Scientific Works

Educational materials

Texts and handbooks

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2019-10-08
Last modification date: 2020-02-01
Content object's number of views: 26
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

Young consumers’ behaviours in social media and their impact on personal brand development

Creator:Bilińska-Reformat, Katarzyna

Date:2019

Type:artykuł

Contributor:Grzesiak, Mateusz

Zastosowanie metod podejmowania decyzji w systemie SDSS dla gospodarowania wodą w regionie

Creator:Grzesiak, Mateusz

Date:2015

Type:czasopismo

Contributor:Kopańska-Bródka, Donata. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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