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Body physicality as a key factor of media self presentation – body image in advertising

Object's details: Body physicality as a key factor of media self presentation – body image in advertising

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Body physicality as a key factor of media self presentation – body image in advertising
Wariant tytułu:
Fizyczność ciała jako kluczowy czynnik samodzielnej prezentacji medialnej – obraz ciała w reklamie
Group title:
Zarządzanie
Creator:
Zelinský, Miroslav
Contributor:
Bulanda, Ivana
Subject and Keywords:
body
;
corporeality
;
physicality
;
body image
;
media
;
advertising
;
ciało
;
cielesność
;
fizyczność
;
obraz ciała
;
reklama
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2019
Resource Type:
artykuł
Relation:
Zarządzanie
;
4/2019
Language:
eng
Coverage:
s. 133-146
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

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Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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