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Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

Object's details: Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life
Wariant tytułu:
Społeczne gry komputerowe jako kanał marketingowy służący do kreowania i zaspokajania wirtualnych potrzeb second life
Group title:
Zarządzanie
Creator:
Hofman-Kohlmeyer, Magdalena
Subject and Keywords:
virtual consumption
;
computer games
;
Second Life
;
consumer behawior
;
wirtualna konsumpcja
;
gry komputerowe
;
zachowania konsumenta
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2018
Resource Type:
artykuł
Resource Identifier: oai:reader.digitarium.pcss.pl:359914
Relation:
Zarządzanie
;
4/2018
Language:
eng
Coverage:
s. 115-125
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2019-05-29
Last modification date: 2020-08-28
Content object's number of views: 18
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

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Games on Social Networks and the Promotion Within

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Type:czasopismo

Contributor:Bajdak, Andrzej. Red.

Brand Promotion Throught Computer Games on the Example of Second Life

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Date:2014

Type:czasopismo

Contributor:Bajdak, Andrzej. Red.

Collaboration and trust-building in open innovation community

Creator:Latusek-Jurczak, Dominika; Prystupa‐Rządca, Kaja

Date:2014

Type:czasopismo

Kreatywne wykorzystanie potencjału wirtualnej rzeczywistości w dydaktyce

Creator:Kowalczuk, Karol

Date:2020

Type:artykuł

Działania marketingowe w wirtualnym świecie second life – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:czasopismo

Contributor:Niestrój, Krzysztof. Red.

Czech consumers' behavior toward domestic brands

Creator:Chovancova, Miloslava

Date:2014

Type:artykuł

Contributor:Wanninayake, Bandara

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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