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Impact of product placement strategies on brand reception – literature review

Object's details: Impact of product placement strategies on brand reception – literature review

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Impact of product placement strategies on brand reception – literature review
Wariant tytułu:
Wpływ strategii lokowania produktu na odbiór marki – przegląd literatury
Creator:
Hofman-Kohlmeyer, Magdalena
Subject and Keywords:
product placement
;
brand placement
;
brand reception
;
placement types
;
lokowanie produktu
;
lokowanie marki
;
odbiór marki
;
rodzaj lokowania
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2020
Resource Type:
artykuł
Resource Identifier: oai:reader.digitarium.pcss.pl:458931
Relation:
Zarządzanie
;
3/2020
Language:
eng
Coverage:
s. 69-86
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2021-04-13
Last modification date: 2021-04-13
Content object's number of views: 4
You could also download the object's description in these formats:
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;
OAI-PMH

See also

Product placement w filmie

Creator:Walotek-Ściańska, Katarzyna

Date:2014

Type:artykuł

Contributor:Harasimowicz, Magdalena

Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:czasopismo

Contributor:Niestrój, Krzysztof. Red.

Działania marketingowe w wirtualnym świecie second life – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Przedsiębiorczość międzynarodowa w świetle badań naukowych – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:czasopismo

Contributor:Pawlas, Iwona. Red.; Fronczek, Małgorzata. Red.

Forms of promotion in computer games. An example of Second Life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

The role of storytelling in building a brand

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Budowanie trwałej lojalności klienta w branży e-commerce – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2016

Type:artykuł

Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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