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Akademia Ekonomiczna
Brand Promotion Throught Computer Games on the Example of Second Life

Object's details: Brand Promotion Throught Computer Games on the Example of Second Life

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Structure

Studia Ekonomiczne - Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach.

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Description

Title:
Brand Promotion Throught Computer Games on the Example of Second Life
Group title:
Studia Ekonomiczne
Creator:
Laskowska-Witek Justyna
;
Mitręga, Maciej
Contributor:
Bajdak, Andrzej. Red.
Subject and Keywords:
gry komputerowe
;
promocja
;
Second Life
Subject:
Marketing
;
Promocja
Description: Seria: Zeszyty Naukowe Wydziałowe Uniwersytetu Ekonomicznego w Katowicach ; 205 ; Marketing communication: selected issues
Publisher:
Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
Place of publishing:
Katowice
Date:
2014
Resource Type:
czasopismo
Format:
application/pdf
Resource Identifier: oai:reader.digitarium.pcss.pl:160386
Relation:
Studia Ekonomiczne - Uniwersytet Ekonomiczny w Katowicach
;
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach
Language:
eng
Oryginal in:
Biblioteka Główna Uniwersytetu Ekonomicznego, Katowice

Exlibris

Object is located in the collections:

Educational materials

Cultural heritage

Educational materials

Scientific Works

Educational materials

Texts and handbooks

Publications of the Participants

Publications of the Participants

Akademia Ekonomiczna

Publications of the Participants

Uniwersytet Ekonomiczny

Additional information

Creation date: 2015-06-26
Last modification date: 2020-02-01
Content object's number of views: 422
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

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Date:2016

Type:czasopismo

Contributor:Witczak, Olgierd. Red.; Mitręga, Maciej. Red.

Games on Social Networks and the Promotion Within

Creator:Mago, Zdenko

Date:2014

Type:czasopismo

Contributor:Bajdak, Andrzej. Red.

Collaboration and trust-building in open innovation community

Creator:Latusek-Jurczak, Dominika; Prystupa‐Rządca, Kaja

Date:2014

Type:czasopismo

Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

Forms of promotion in computer games. An example of Second Life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

Problem analizy płynności sektora producentów gier wideo w Polsce

Creator:Rydzewski, Rafał

Date:2018

Type:czasopismo

Contributor:Rudny, Włodzimierz. Red.; Żak, Katarzyna. Red.

Virtual forms of prmotion in computer games. Qualitative study amongst polish users

Creator:Hofman-Kohlmeyer, Magdalena

Date:2019

Type:artykuł

Działania marketingowe w wirtualnym świecie second life – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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