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Virtual forms of prmotion in computer games. Qualitative study amongst polish users

Object's details: Virtual forms of prmotion in computer games. Qualitative study amongst polish users

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Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

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Description

Title:
Virtual forms of prmotion in computer games. Qualitative study amongst polish users
Wariant tytułu:
Wirtualne formy promocji w grach komputerowych. Badania jakościowe wśród polskich użytkowników
Group title:
Zarządzanie
Creator:
Hofman-Kohlmeyer, Magdalena
Subject and Keywords:
forms of promotion;
promotion in games;
Second Life;
Euro Truck Simulator 2;
The Sims;
formy promocji;
promocja w grach
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2019
Resource Type:
artykuł
Resource Identifier: oai:reader.digitarium.pcss.pl:435791
Relation:
Zarządzanie;
4/2019
Language:
eng
Coverage:
s. 289-306
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2020-08-26
Last modification date: 2020-08-28
Content object's number of views: 1
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OAI-PMH

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

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