Go to main menu Go to search engine Skip to content

Śląska Biblioteka Cyfrowa

Deutsch
English
polski

Homepage
Silesian Digital Library
Publications of the Participants
Sosnowiec
Nowa kolekcja
Virtual forms of prmotion in computer games. Qualitative study amongst polish users

Object's details: Virtual forms of prmotion in computer games. Qualitative study amongst polish users

Go to the whole object's collection

Structure

Zeszyty Naukowe Wyższej Szkoły Humanitas.

See the description of publication group

Description

Title:
Virtual forms of prmotion in computer games. Qualitative study amongst polish users
Wariant tytułu:
Wirtualne formy promocji w grach komputerowych. Badania jakościowe wśród polskich użytkowników
Group title:
Zarządzanie
Creator:
Hofman-Kohlmeyer, Magdalena
Subject and Keywords:
forms of promotion
;
promotion in games
;
Second Life
;
Euro Truck Simulator 2
;
The Sims
;
formy promocji
;
promocja w grach
Publisher:
Oficyna Wydawnicza "Humanitas"
Place of publishing:
Sosnowiec
Date:
2019
Resource Type:
artykuł
Resource Identifier: oai:reader.digitarium.pcss.pl:435791
Relation:
Zarządzanie
;
4/2019
Language:
eng
Coverage:
s. 289-306
Oryginal in:
Wyższa Szkoła Humanitas, Sosnowiec
Rights:
Wyższa Szkoła Humanitas, Sosnowiec

Exlibris

Object is located in the collections:

Educational materials

Educational materials

Scientific Works

Publications of the Participants

Publications of the Participants

Publications of the Participants

Additional information

Creation date: 2020-08-26
Last modification date: 2020-08-28
Content object's number of views: 1
You could also download the object's description in these formats:
RDF
;
OAI-PMH

See also

Forms of promotion in computer games. An example of Second Life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

Brand Promotion Throught Computer Games on the Example of Second Life

Creator:Laskowska-Witek Justyna; Mitręga, Maciej

Date:2014

Type:czasopismo

Contributor:Bajdak, Andrzej. Red.

Działania marketingowe w wirtualnym świecie second life – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Social computer games as a marketing channel for creating and meeting virtual needs. An example of second life

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:artykuł

Przedsiębiorczość międzynarodowa w świetle badań naukowych – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2018

Type:czasopismo

Contributor:Pawlas, Iwona. Red.; Fronczek, Małgorzata. Red.

The role of storytelling in building a brand

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:artykuł

Budowanie trwałej lojalności klienta w branży e-commerce – przegląd literatury

Creator:Hofman-Kohlmeyer, Magdalena

Date:2016

Type:artykuł

Komunikacja marketingowa w grach komputerowych – współczesne kierunki badań

Creator:Hofman-Kohlmeyer, Magdalena

Date:2017

Type:czasopismo

Contributor:Niestrój, Krzysztof. Red.

Information on financing

The project is co-financed by the European Union from the European Regional Development Fund under the Regional Operational Program of the Silesian Voivodeship for the years 2014 - 2020 Silesian Digitarium. Digitization and access to the resources of cultural institutions of the Silesian Voivodeship.

Partner1

Partner1

We use files, through the cookie quality improvement layer of our website.For more information, please read the document Privacy Policy